The Journey to My Porsche 992.1 911 S: Allocation Explained
I've dreamt of owning a Porsche 911 since I was a kid, but it wasn't until 2023 that the dream started to manifest itself. About six weeks after closing on another rental property, I was finally ready to find a Porsche brand ambassador to work with. I'm the type that doesn't like to waste time and will only engage when I'm ready to put the car in first gear. I had done extensive research on YouTube and Porsche forums about the allocation process. I read through hundreds of horror stories but also heard about customers who had excellent buying experiences.
Here are a few key takeaways from my research:
Each dealer has their own method for determining who gets the allocation. The waiting list could range between 6-24 months, but there won't be much visibility into where you are on the list.
If you don't have a buying history with the brand or that particular dealer, you won't have a chance at a GT car allocation. Interestingly enough, I heard differing opinions from dealers on the difficulty of getting allocations for base, S, and GTS trims.
It is customary for dealers to include an "additional dealer markup" (ADM) and/or make certain options or warranties "required" to purchase the car.
Researching the process and others' experiences helped me to understand the rules of engagement and manage my expectations. At this point, I made my way to the newest Porsche center.
During my visit, the first few questions were about my history with the dealership, brand, and the 911 platform. These questions seemed to be standard across several dealers. Since I answered "no" to all the questions on purchase history with the dealership and ownership of a Porsche or 911, I automatically assumed I would be at the bottom of the list for an allocation. We briefly talked about my Tesla Model Y ownership, which was a good segue into the possibilities of a Taycan for a gap car. However, I didn't really have an appetite for another electric, so we stayed the course.
My brand ambassador meticulously walked me through the allocation process and gave realistic expectations of a 12-24 month wait time for an allocation. For me, I had been waiting a few decades already, so that timeframe was fine. I filled out a credit card authorization form so when the allocation was available, they could easily secure my production spot. Since it was a busy Saturday, they couldn't build out the spec with me that day, but we did talk briefly about my ideal spec. The key for me was the aerokit and other functional options that added over $30k to the purchase price. At the end of the meeting, my brand ambassador suggested that I could have an allocation sooner than I'd expected. Perhaps this was the type of spec that was attractive for the dealer to submit. Nevertheless, I left the dealership not expecting to hear anything back until 2025.
A few days later, I sent my brand ambassador the Porsche configuration code, and we exchanged messages about certain dealer-required options. This included the extended fuel tank, Porsche crest in the headrest, 18-way seats, and a few other options. Everything was well within reason, so I didn't have a problem complying with the requirement.
On October 24th, two months later, my brand ambassador contacted me about a CPO 911 GTS with an aerokit that was available at the dealership. Unfortunately, it was a manual gearbox and lacked a few options that were dealbreakers for me (i.e., front axle lift). Nonetheless, I appreciated that my brand ambassador had me in mind and reached out.
On December 11th, my brand ambassador reached out again, this time offering an allocation for a base 911 cabriolet. Again, I was appreciative but declined in favor of waiting for a 911 with an aerokit. I wasn't sure how declining two offers would impact my place in line, but I was determined not to compromise for a base or cab trim.
On January 8th, I received a phone call that I had received a 911 S allocation! I went into the dealership the next day to configure the spec in the design center. I signed for the $2,500 deposit, and my brand ambassador confirmed there wouldn't be an additional dealer markup, but I would be required to pay for front PPF. This wasn't an issue for me since I was planning on getting PPF anyway. In the photo, you will see that I spec'd Aventurine Green Metallic, but it was later moved to paint to sample, so I switched to Jet Black Metallic.
On June 14th, I picked up my 992.1 911 S from the dealership. A few days before, I requested the purchase agreement and learned that pre-paid maintenance for year two was a requirement. I was anticipating that, and maybe the term protection would be a requirement, so I had already factored that into the total cost. Since I bought the tire and wheel coverage and did full PPF, the finance manager threw in the term protection for free. My brand ambassador helped me procure the Porsche kid seat, which seemed to be no longer offered in the US, and threw in an extra $100 in the gift shop on top of the normal gift bag. I was very appreciative of the customer service received throughout the entire process. They make it very difficult to think about buying from another brand or dealership.