Networking Events: Make Every Interaction Count
If every second counts in racing, then every interaction counts in networking. How many times have we gone to a networking event with hundreds of people and left without making a meaningful connection? We enter the space and rush to the bar to grab a drink just for it to be our security blanket throughout the evening. Or we find a group of people that make us feel comfortable. So, even though there might be a weak connection, we are reluctant to leave and find new people. Both behaviors lead to us staying within our comfort zones and block us from meeting new people and making strong connections.
Every time I enter a social environment and interact with new people, I seek to make a strong connection. What makes a strong connection, you might ask? Whenever you enter a room, you should be giving knowledge, sharing knowledge, or connecting people. If I have done one of those things with everyone I come into contact with, then I feel like I have made every interaction count, and attending the event was worth it. Here are 5 questions that could make even a split-second interaction count:
1. ”Tell me something about [insert career field/company/role] that I don’t know but might be interesting to me." I love to share unwritten rules and tribal knowledge. You never know what is common knowledge to you but a hidden gem for someone else.
2. “What is one small thing someone could do for you today that would put you a step closer to a goal?" You never know if you are the person that can do that small thing. If not, there is a chance that you might know someone who could.
3. “Out of everyone here, what specialized knowledge, talent, or gift unique to you can you confidently share with someone else?" You never know what special gifts or talents someone has until you ask.
4. “What personal or career goals are you actively pursuing this year?" This is an open-ended way to learn what is important to that person. The goal is to find common ground to meet on or a reason to connect them with someone in your circle.
Real world example: I had a conversation with someone in January about their 2023 goals. We both shared a goal of buying investment property this year. Since that conversation we’ve kept in touch monthly to analyze each others deals and make recommendations for purchase.
5. “What keeps you busy when you’re not at work?" This is the professional way of asking "what are your hobbies" or "what do you do for fun." Work life harmony is important so also look for ways to connect around leisure activities.
Real world example: I recently attended a networking event where I connected with someone because of our shared love for photography. That conversation led to an introduction to one of their colleagues at the event. Two weeks later someone in my circle needed a favor and I was able to put them in connect with the two individuals from the networking event to help them.